Uber General Manager: Public Relations Is a Waste of Money

Last week Uber General Manager Chris Nakutis (follow him on Twitter) spoke to a group of entrepreneurs about his experience launching the e-commerce platform Short Stack–and became the latest heavy-hitter to weigh in on the “do startups need PR” debate. As you can tell from our headline, he answered in the negative.

Nakutis said that PR was not a valuable tool in growing his business and that the return on investment was not immediate or well-defined despite the good press.

Here’s the key quote: new companies “can almost jump over the PR process.”

Harsh