U.S. Department of State's New Media Director: We're 'Still Behind in New Media'
This post was written by Nancy Lazarus, contributor to PRNewser.
“As an institution the State Department is in many ways still behind in new media. We’re working every day to bring ourselves up to speed on social media tools, but we also have a mountain of people here who tell us no.”
That’s how Katie Dowd described the challenges of her role as New Media Director at the State Department during her presentation at the PRSA Digital Impact conference in New York this past Friday.
Despite organizational resistance, the State Department under Secretary of State Hillary Clinton has managed to make social and new media a priority.
According to Dowd, first they conduct research about the most popular types of media in each country.
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