Two Weeks Later: Donald Sterling 'Apologizes' for Racist Rant

Dear Donald, We look forward to seeing you at our next pep rally. Love, Grandmaster of the KKK.

Arguably, the most important rule to crisis communications is own it quickly. In fact, be the first to comment! Donald Sterling had a crisis with his NBA team, Los Angeles Clippers, because of a few (dozen) bigoted comments about black people. (MEMO to Donnie: You are so not in the right business.)

Understanding he was losing interest in the team, experienced in-fighting among his team, and his own coach even refused to lead said team if Sterling still owned it, he had a major crisis on his hands.