Two Cleveland Newspapers Block LeBron Ad Stunt

ESPN’s Dan LeBatard has made his career off vitrolic opinions on sports — some are spot-on, others are not-so-much. His home is Miami and his allegiance is to the Miami Heat.

Given Lebron James’ “decision” to take his talents back to Lake Erie, LeBatard has decided that Lebron should write a thank you letter to Heat Fans. Seeing how that public plea didn’t get much traction in Cleveland, LeBatard had another idea — to purchase a full-page ad in both the Cleveland Plain Dealer and the Akron Beacon Journal. 

Upon review, his proposal was completely denied because even newspapers don’t need ad revenue that badly.

Given the bedeviled state of affairs in publishing, you would think that any paper would pounce on a blank check for a full-page ad.