Twittorati Launches Today

Technorati launched in 2002 and became a critical tool in the years that followed as blog relations became an important skill for the PR industry. It was the easiest way to find out when bloggers picked up on a pitch or covered a trend, and who was linking to those posts. Today, posts from top blogs are picked up by Google News, Google Blog Search, IceRocket, and even the staid Lexis-Nexis.

Technorati is attempting raise its relevance again with the launch of Twittorati,

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