Twitter Mentions of the Missing Malaysia Airlines Flight Dropped 92 Percent In Less Than a Week
MH370 isn't capturing as much public attention as it was a couple of weeks ago, but that doesn't mean the communications effort should relax.
We reported just the other day that Malaysia Airlines hired Ketchum to help with its PR efforts in the wake of missing flight MH390. Given the mystery and the tragedy of this situation and the way the airline handled it, it’s fitting that they would seek out professional communicators. But we may have reached a point where Ketchum’s job has gotten a little easier.
According to the authorities on this situation (CNN), “it could take months” or “years” to find out what happened to the aircraft.
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