Twitter Made Last-Minute Edits to Better Spin Its IPO

You may have heard that Twitter made its IPO official this week. Despite the nonchalance of the filing announcement in September, the team put quite a bit of thought into it—and Quartz noted some revealing changes made in the four drafts the company wrote since July before making it official.

The process is nearly identical to refining the language in multiple versions of a press release, and it’s fascinating.

• Twitter moved from being “a platform” to “a global platform”
• The team added the intro “We aim to become an indispensable daily companion to live human experiences.”