Twitter Is Your New Healthcare Customer Service Line

Have a great day—and don’t forget to @ us when you tell your 235 followers how much we suck!

The fact that many brands use Twitter for customer service is nothing new; we covered a few of the best feeds last year, and many of them were created strictly to engage with customers. If you check out our listicle you’ll notice that most of the ones we included were consumer brands like Nike, Xbox, Amazon, etc.

But today ProPublica posted a must-read story on how Twitter became the new go-to customer service tool for the healthcare industry—and we thought it worthy of debate.

You’ve probably heard quite a bit about frustrations experienced by consumers trying to sign up for insurance plans via the new exchanges established under the Affordable Care Act (Obamacare); based on the examples given, it would seem that both journalists and members of the public at large are having more...