Twitter Getting Tons Of Free PR from Jon Favreau's New Movie 'Chef'
Favreau says he wanted to tell a modern story.
Jon Favreau, the man behind blockbusters like Iron Man, has a non-CGI’d movie coming to theaters today. But it’s not completely devoid of technology.
Favreau is the Chef of the title. He quits his job at a Los Angeles restaurant and opens a food truck with his ex-wife (Sofia Vergara) and his friend (John Leguizamo). Along the way, he goes off on a food critic via Twitter, which leads to a confrontation that goes viral. And Favreau’s son in the movie also uses Twitter to help build his new food truck business.
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