Twitter Fight: Orbitz vs. Priceline

Today in social media brand wars, two longtime competitors face off on Twitter…with (sort of) hilarious results. In case you didn’t know, both @Priceline and @Orbitz claim to offer travelers the lowest available prices on tickets, rental cars and other accessories by “negotiating” with providers.

Priceline recently started an election-themed “Negotiator for President” promo campaign with the usual prizes and such–and Orbitz ran a similar “Vacation Party” campaign. Let the social media mockery begin:

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