Twitter Buzz Helps Boost TV Ratings
The biggest PR/marketing story of the week so far involves Coca-Cola‘s surprising announcement that social media “buzz” doesn’t translate to short-term boosts in sales. On the television front, however, research comes to the opposite conclusion: yesterday we learned, via our sister blog Lost Remote, that Nielsen finally released a yearlong study firmly tying Twitter mentions to increased ratings for popular shows.
How does that relationship work? Let’s check out the numbers:
The Twitter effect is least influential on season premieres.
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