The relationship was only announced in September, but Twitter and Edelman have already decided that it isn’t going to work out.
Ad Age is reporting that the two have parted ways. “It wasn’t material for our [West Coast] operations, let alone Edelman. It would not have a been a large account for us or for anyone other than a very small boutique. It was less about the money than the opportunity to work with Twitter,” an Edelman exec tells the magazine.
Ad Age says executive changes may have played a role in the split. The story also says there are no seemingly no plans right now for a replacement.
It was only a few weeks ago that Weber Shandwick and Kellogg split after just a few weeks.