Twentieth Century Fox Home Entertainment has selected Hill & Knowlton as its AOR, effective immediately. The firm will work alongside Twentieth Century Fox’s in-house team, working on corporate and consumer campaigns for film and television programming, acquisitions, and original productions on Blu-ray and DVD.
The company’s previous AOR, Bender/Helper Impact, served in that role for 17 years. They were not asked to pitch the business, but continue to represent other Fox divisions, according to Dean Bender, founding partner of the firm.
Other H&K entertainment clients include Blockbuster, Dolby (a recent addition to the firm’s roster), and THX.