Butterball #TurkeyTalk: Yes, We Hired Dudes and No, Our Turkeys Aren't Filled With Butter
It’s raining men at Turkey Talk this year.
In a revealing AP interview, Butterball CEO Rod Brenneman told us several important things that we will now share with you:
- He eats turkey at least once a day (calm down, dude)
- He hired some dudes this year to man the line for the first time ever because one in four callers happen to belong to the male gender (we know, right?)
- “Many people think Butterball turkeys have butter in them, but they don’t” (thanks for clearing that up)
- They freeze the turkeys throughout the year
- The company’s name came about “because of their plump size and golden color” (uh…that makes sense)
- The name has nothing to do with the common slur for larger-than-average individuals (so stop asking)
Here’s the best quote, about the strangest call: “We had a time when the people had left their turkey outside all night.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in