Tropicana Sponsors the Sun for Publicity

My headline is obviously misleading.  Though other much more distant stars are available for naming rights, our own fiery orb is not for sale at this time–so Tropicana Juices decided to build their own, and rise it in dreary old London.  The campaign was more than local, of course, and is well-socialized through a coordinated Facebook campaign (which includes a chance to win an ocean of the stuff).  View the above, then view the video after the jump to see how they did it.