Travel Companies Are Listening to All Your Vacation Chatter
Gee it’s quiet. That’s because most everyone is on vacation, preparing for one, or thinking about one. But it’s not all margaritas and awkward snapshots (the voting is on BTW). The travel and hospitality industries are big business, and finding out what people are saying about their vacations on social media has become a big issue.
Our colleagues at Semantic Web take a look at the tools and insight available to travel and vacation business from companies like Lexalytics and Market Metrics, which are being used for sentiment analysis and to determine what drives people to book their vacations.
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