Toys "R" Us Turns Blue For Autism Speaks
You may have started to see a lot of blue Facebook profile photos pop up on your news feed. As part of its annual fundraiser for Autism Speaks, Toys “R” Us is incorporating the nonprofit’s “Light It Up Blue” awareness campaign into its efforts.
Toys “R” Us and Babies “R” Us each have apps that will transform a supporter’s profile picture into a blue autism awareness message. (Sample here.) The profile picture swap began this week; the awareness program began on March 1 and will continue through April 30.
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