Toyota CEO Apologizes As FBI Raids Toyota Suppliers
Things just seem to be getting worse for Toyota. As the company’s chief executive Akio Toyoda apologized in front of a U.S. congressional panel today, saying “we never run away from our problems,” the FBI raided the office of several Toyota suppliers in Detroit.
The raids add yet another layer onto the crisis communications catastrophe being faced by the company. Nearly every crisis communications executive PRNewser has spoken with said the company is not handling the recall as well as they could be.
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