Top Three Takeaways from Brandhackers Social Commerce Panel

Monday night’s Brandhackers happy hour meetup brought together an audience of entrepreneurs and business owners for a talk on using ‘deal-of-the-day’ social technologies to build and retain a strong, targeted customer base.

Panelists from Scoopst, ScoutMob and Yipit led the conversation on best practices and took questions on how to get people in and keep them coming back, as well as the importance of managing deals on the merchant side to maximize effectiveness. With hundreds of deal sites in the market, it’s increasingly on brands’ radars — both big and small — as a viable vehicle for getting people in the door.

“The

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