Top Swiss Condom Brand Encourages Proper Grammar While Sexting

Text-based “content creation platform” Boldomatic and Swiss condom maker Ceylor somehow teamed up to do just that last month with the help of tech-focused PR AOR Transform.

Of course, since the purpose of the campaign was to promote Boldomatic, all entries appeared on that platform. They make for an interesting mix of PG-13-rated jokes, pop references, and sincere queries.

Here’s an example of the latter:

…and a more basic entry:

Some of the kids got clever:

The most popular entry in the contest, however, reveals a not-so-secret truth: young people just want to laugh at their own dirty jokes.

We can’t say whether Boldomatic will become a hot new tool for teens looking to share their own takes on classic potty humor, but this campaign seems to have gotten their attention.