Top Global Trends in PR Today
We all know that December means more year-end trend prediction listicles; just yesterday our friends at JSH&A sent us an infographic summarizing their social media marketing trends for 2015.
But what about the PR industry at large? Here’s an interesting slideshare in which Bob Pickard — Edelman/Burson-Marsteller veteran and current chairman of the Asia-Pacific region for Huntsworth plc — explains the new and changing PR model to an international audience at a Kia Motors conference in Seoul:
In summary, Pickard notes that today’s media landscape is faster, more flexible and less reliable than ever before — which makes PR’s work both more important and more challenging. Don’t
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