After several weeks, more and more PR executives of all stripes are beginning to learn this simple formula: offering to talk about Tiger Woods equals getting booked to do so on TV. Today’s appearances include Flatiron Communications Founder Peter Himler on APTV. “I don’t think he has much more to do, for the moment,” Himler said.
Empower PR CEO Sam Chapman scored an appearance on Chicago’s WGN. “I think he needs to sit down with Oprah Winfrey and have a coming to Jesus over his sexual behavior” Chapman said, when asked if Woods should do a high profile TV interview to help his case.
That being said, the story does continue to develop, as just yesterday Accenture announced it would drop Woods as a spokesperson, while Nike promises to stand by him. Woods also announced he will take a hiatus from the PGA Tour.