Toby Daniels, CEO of Crowdcentric, on Connecting, Engaging With Customers

As CEO of  Crowdcentric and founder of  Social Media Week, which kicked off globally this week and runs through Feb. 21, Toby Daniels has a mission of connecting people and believes in the power of community.

Of his company’s approach to social media, he said: “You can’t engage halfway; so, each platform receives solid and consistent attention and strategizing for ensuring we’re being respectful to our audiences on it.” Customer satisfaction is a key to brand success, he explained:

All relationships are built on trust.