To Get Younger Consumers to Go Bananas, a Design Contest

Since 1963, the Chiquita banana has been branded with the same sticker, FOX61 tells us. That’ll change in November, when bananas nationwide will wear 18 new designs developed by consumers. The switch is part of what FOX61 quotes Andrew Ciafardini, an assistant Chiquita spokesman, as telling the New York Times was an effort to reach the under-25 crowd.