Tips for Dealing With 'Cynical' Journalists by Region

You may have noticed that American journalists are slightly cynical. We can’t help it: we are, on average, even more overworked and underpaid than most people in accounts and media relations.

CC Group PR of London just released a research project designed to explain why we Yanks tend to be so “bah humbug” about everything — and it makes for a simultaneously amusing/informative read. CC worked with firms across our 50 states to develop a portrait of media personalities in each respective region and list best practices for making nice with them.

• In the study’s least shocking revelation, Engage of Oakland notes that West Coast tech reporters “are extremely pressed for time” and that they “may be more willing to travel if the trip is subsidized.”