Tips for Brands Leveraging Influencers
Guest post by Jeremy Barnett, CEO of Trendy Butler.
This is a guest post by Jeremy Barnett, CEO of men’s apparel subscription service Trendy Butler.
Knowing your brand and the audience that your brand will speak to is imperative for a ROI-based influencer campaign.
So lets dive in.
Lets start with the example of marketing a men’s clothing brand on a high-profile male account (think Bieber).
In theory this could generate a ton of views without having the expected ROI.
Why, you ask? Simply put, if the views are from young girls who follow the influencer because every other shot has a picture of him with his shirt off, then you surely won’t get the return you desire.
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