Tips for Brands Leveraging Influencers

Guest post by Jeremy Barnett, CEO of Trendy Butler.

This is a guest post by Jeremy Barnett, CEO of men’s apparel subscription service Trendy Butler.

Knowing your brand and the audience that your brand will speak to is imperative for a ROI-based influencer campaign.

So lets dive in.

Lets start with the example of marketing a men’s clothing brand on a high-profile male account (think Bieber).

In theory this could generate a ton of views without having the expected ROI.

Why, you ask? Simply put, if the views are from young girls who follow the influencer because every other shot has a picture of him with his shirt off, then you surely won’t get the return you desire.

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