Tips and Trends for Tech PR

“Tech is really mainstream,” said TJ Snyder, partner at The OutCast Agency, during a conversation with us this week. “Tech is now part of every story.”

From HP to Facebook to Apple, the doings at tech and digital companies is filling up the news cycle. We spoke with Snyder to get a sense of how this is impacting the tech PR sector. On top of his list of tips and trends is finding a way to stand out now that the news is overflowing with tech items.

“Pitching is not just, ‘Here’s my news.

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