Thrillist's Lerer Gives Us the Scoop on Thrillist Rewards
Thrillist launched five years ago and continues to grow. The daily e-newsletter for men introduced a redesigned website this week. And earlier this year, Thrillist acquired JackThreads. Thrillist Rewards, which will focus on creating experiences, is “launching quietly,” co-founder Ben Lerer tells us in today’s Media Beat interview.
Even with all of the new offerings, Thrillist will keep hosting events and providing the other daily news and suggestions it always has.
Thrillist will “continue to be a resource where guys know they can get a trusted take on cool things to do,” Lerer says.
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