Three Possible PR Definitions Revealed
The PRSA’s #PRDefined campaign has unveiled the three definition possibilities for the industry. They are:
- Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.
- Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.
- Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.
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