Three Studies Take a Closer Look at Hispanics on Social Media
A Nielsen study, “State of the Hispanic Consumer: The Hispanic Market Imperative” shows that Hispanic viewers spend six hours and 29 minutes per week watching online video, and four hours and 20 minutes watching video on mobile phones, far out-watching non-Hispanic white viewers on both counts.
Historically, fewer Hispanics have had at-home Internet connections (62 percent vs. 76 percent for the larger population). However, home broadband use rose 14 percent during the past year in the Hispanic community, but only six percent in the general population.
The study also found that Hispanics are 28 percent more likely than non-Hispanic whites to have a smartphone.
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