This Week's Most Bizarre Branding Move: Axe's Pheromone-Infused Business Cards. Gag.
In case Axe‘s incredibly misogynistic and epically douchey ads and overpowering fragrances don’t make you gag enough, here comes the brand’s newest campaign: “Pheromone Business Cards.”
In the promo video below, we see “Axe associates” (every frat boy’s dream job) working out while wearing sweatbands. The secretions collected in the bands (ugh, I can’t even write this without nearly losing my breakfast) are then extracted by “scientists” who go about “isolating their essence, distilling it into a concentrated solution that could only have come from that specific axe associate.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in