This Might Be the Best 'Drink Responsibly' Campaign Ever
Alcohol abuse and drunk driving are no laughing matter, and we know this on a personal level. But what’s the most effective way to address such a big public health problem: fear or humor?
Growing up in South Cackalacky in the early 90’s, we saw lots of PSAs with the tagline “South Carolina’s Roads Can be Highways or Dieways. The Choice Is Yours.” They were intense and frightening, they won a bunch of ad and PR awards, and they were funded with public money.
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