THIS JUST IN: Comms Jobs 'Require Varied Skills'
Here’s a quick one: the Boston Globe called on correspondent Patricia Hunt Sinacole—who happens to be the president of HR consulting firm First Beacon Group—to give a reader who works in marketing a better sense of how to make the switch to PR. Why? Because “working with clients” is the greatest thing ever.
The pub contacted Craig Librett, senior director at Westcon Group, who said:
“Public relations is probably the least understood function in all of marketing. It’s most popularly been portrayed (inaccurately, I might add) in movies like ‘Wag the Dog.’
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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