Things Girls Love: Molecular Biology, Polymer Engineering and, You Know, Lipstick

How do you get girls interested in careers in science? By demonstrating the world-altering effects and fascinating subject matter those careers often deal with…or by wooing them with things girls totally love, like lipstick, nail polish, and being gawked at by guys? The European Union went with the latter. And it did not go over well.

To be fair, the E.U. had its heart in the right place – according to Time, females account for 45 percent of all PhD’s earned in Europe, but only roughly a third of science researchers.