The Worst Public Relations Disaster Ever
We are all familiar with the tragedy that is Penn State, and as guilt, self-doubt and a generation of shame shrouds the school and community, brands are distancing themselves from the once storied American dream that was Penn State football.
This is a soul-crushing story on every level and writing about it makes me feel creepy. But it is a story that affects our industry, because let’s face it: for Penn State and every brand affiliated with the school, this is the worst public relations disaster ever.
This week Nike announced it will remove Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon.
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