The U.S. Forest Service Doesn't Need a $10M Rebranding After All
Today various news agencies report that the U.S. Forest Service’s big-budget image improvement campaign is kaput. The news is a big blow to relevant firms because the five-year contract would have paid $10 million.
For context, Metropolitan Group of Portland signed a no-bid contract with the Forest Service last year; the resulting “Valuing People and Places” campaign aimed to raise awareness of what, exactly, the organization does. Here’s the video:
The organization has worked with Metropolitan since 2011 and paid them a total of more than $3.5
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