While the Super Bowl has long been the most epic event for PR’s advertising counterparts, one of the time honored PR stunts of the last decade is the famed “banned Super Bowl ad.”
Domain name seller GoDaddy has employed the tactic numerous times, including this year. Of course, these ads are tailor made to get banned, allowing the brand to then bask in all of the publicity around the banned ad.
Here are our top four banned ads for this year, along with some commentary on who we think planned to get banned and who didn’t.
1) ManCrunch.com’s Kissing Dudes
This banned ad has received the most attention, notably since CBS approved an ad from “pro-life” group Focus on the Family, but denied this ad from gay dating site ManCrunch.com. The ad features two dudes “making out.”
“We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Superbowl,” said Mancrunch rep. Dominic Friesen in a statement. AgencySpy has more.
While ManCrunch.com may be disappointed in getting banned, the move will likely lead to them getting more attention than if CBS actually aired the ad. A Google News search for the website today turns up more than 1,000 results.
2) GoDaddy’s “Lola”
GoDaddy had five banned ads this year. Usually GoDaddy’s ads are banned because of scantily glad women, although the company took a different tact this year with one ad. In this spot, Lola a flamboyant male lingerie mogul struts his stuff. “Of the five commercial concepts we submitted for approval this year, this NEVER would’ve been my pick for the one that would not be approved,” said Go Daddy CEO and Founder Bob Parsons in a statement.
Of course, GoDaddy also had ads banned due to scantily clad women. It’s all part of the PR roll-out as GoDaddy’s press room has numerous statements on the matter.
3) KGB’s “Head Up Your Ass”
This ad from KGB, a company that answers questions via text message for .99 cents per question, was banned by CBS because it was found to be too offensive. It features a man with a head up his ass. According to The Wall Street Journal the company insists that it didn’t create the spot “in hopes of having it booted.” Either way, they’ve received some good press out of it.
4) Doritos Dude Runs Over Woman
This ad was deemed to violent by CBS. In the spot, a man runs over a woman and steals her Doritos. It doesn’t seem Doritos worked up much PR around this, as they are more focused on their contest that will award $5 million to the best user-generated advertisement for the brand.