The Top 5 Ways to Get More Out of Google Search for PR

The Interweb has become a cornucopia of websites, apps, blogs, Wikis and other things you pray your seven-year-old daughter never accidentally falls upon while typing “Barbie.” (A horrifying true story that has placed me on a nationwide manhunt. Oy vey!)

Anywho, while listicles on searching abound for geeks, dweebs, nerds, dorks, Trekkies and other people who adore “The Big Bang Theory” (me included), few of those search tip lists benefit the flack.

Sure, we try to click on images for “reverse search,” get a wildcard suggestion through Autocomplete (always a good party trick) or even use Google as a dictionary by typing “define: ANY WORD” (yeah, yeah, I’m the only one you AP lovers out there), but what search tips can actually benefit the PR profession other than rudimentary research?

Here are five, just for you flacks....