The 'Today' Anchors Threw Twinkies At The Rockefeller Center Crowd. The Comeback Is Complete?

But was the comeback as successful as Hostess had hoped.

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Just a few short weeks ago, we were counting down the minutes until the Twinkie made its big return to store shelves. Well it happened today… or rather it happened on Today. Al Roker and Twinkie the Kid escorted a Twinkie truck (strangely, with a big cupcake on the side of it) into Rockefeller Center at which point Al dragged a tub of Twinkies over to Savannah Guthrie, Tamron Hall, and Willie Geist and they hurled cakes at the crowd.

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