The Ticker: Yahoo & Tumblr; McDonald’s; Virgin America; Climate Change; Mascots
Advertising Age: Yahoo’s Purchase of Tumblr Has Branding Ramifications
Chicago Tribune: McDonald’s Overhauls Menu to Satisfy Public’s Changing Palate
Los Angeles Times: Virgin America Allows Customers to Buy Each Other Drinks
The Washington Post: Scientists Consider Merits of Rebranding ‘Climate Change’
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