The State of Colorado Crowdsources Its Own Rebranding Campaign
No one knows what makes a certain place special better than the people who live, work, and play there. Recognizing this simple fact, Colorado Governor John Hickenlooper will tap not just agency professionals for the creation of the state’s new tourism campaign, but local residents as well.
This week Hickenlooper’s government called upon centennial state dwellers to share their ideas, photos, illustrations, etc. about what “makes Colorado, Colorado” via the official website Makingcolorado.gov and the hashtag #makingcolorado.
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