'The Social Network' Screenings Add to Pre-Opening Frenzy

For the past couple of weeks, it’s been impossible to boot up your computer without tripping over half a dozen stories about The Social Network. (I guess you can add PRNewser to the list of media contributing to the hoopla.)

The pre-release buzz was also facilitated by an outreach campaign by Sony Pictures, which set up 350 screenings and stopped at 25 college campuses nationwide to build interest in the movie.

“We also showed it to people who would be obviously interested in the subject, entrepreneurship, and innovation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in