The Sochi 2014 Winter Olympics Are Coming...to Your Hometown
If you thought that late October was too early to be snow skiing in Times Square, you’d be right…but it happened anyway, thanks to the United States Olympic Committee (PR AOR M&C Saatchi), Liberty Mutual, The Today Show and a bunch of superhuman athletes. Get ready for the guitars:
Pretty impressive setup complete with artificial snow, acrobatics and Matt Lauer learning to ski on wheels:
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The event generated hundreds of millions of media impressions, and we can see why: it was far cooler than the costume Lauer used to horrify the free world two days later.
The USOC will be touring well beyond New York City this fall: it’s currently in Fargo, North Dakota but will travel as far south as Dallas.
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