The Press Release is Dead, Again

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By Joe Ciarallo

Hey look: someone else decided that the press release is officially “dead.” This time, it’s Advertising Age media columnist Simon Dumenco, who says Twitter is the killer:

The long-suffering, much-maligned press release, I’d argue, finally died this summer, thanks particularly to JetBlue and BP, with a little moral support from Kanye West and just about every other celebrity with thumbs. (Of course, press releases will probably continue to stumble along, zombie-like, for years to come, because too many PR folks are still heavily invested in grinding them out.)

Tom Foremski, a former Financial Times reporter who now covers tech and media for his own site Silicon Valley Watcher, wrote a widely circulated post calling for the death of the press release four years ago, and just this past Spring admitted that we’ve gotten nowhere. The old beast still alive and kicking. Read Dumenco’s full story here.