The Power of Packaging: Same Old Miller Lite 'Tastes Better' in Retro Cans
One way to revive sales of a product is to revamp the recipe, improve the taste, and bump up the quality. But why go to all that trouble when you can just change up the packaging and sell the same old swill in a shiny new — or in this case, old — can…and watch your profits climb?
It’s precisely this branding move that’s had Miller Lite patting itself on the back — the beer had been sold in blue cans since 2001, but as a promotional tie-in with “Anchorman 2” at the tail end of last year, the brand brought back its retro white labeling from the 80’s.
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