The Only #AlexFromTarget Lesson Worth Learning

Here’s a super-quick clip from Fast Company in which Senior Editor Jason Feifer explains the only real lesson brands can learn from Alex and the brouhaha that followed his viral breakthrough. Stick with it for a minute:

Unlike Dorothy, most people on the Internet have no interest in seeing the man behind the curtain. We literally DO NOT CARE.* We also don’t appreciate brands claiming ownership of things they didn’t create, which is why Target’s hands-off approach works in this case.