The New York Times Probes Ketchum's Relationship with Putin

New York Times media reporter Ravi Somaiya wrote what might have seemed like the most important PR story to break over the long weekend: a look into Ketchum‘s relationship with its most (in)famous client, Russian president Vladimir Putin.

What did the article itself reveal, though?

Not a whole lot.

The reason for the piece, ostensibly, was Putin’s recent (alleged) aggression in Ukraine and the ways in which Russia’s declining relationship with the United States will change the nature of Ketchum’s work on the account.

As Somaiya wrote it:

“[Ketchum] must avoid being seen as defending acts contrary to American interests but continue to provide some luster for a lucrative, and even prestigious, client.”

Well,