The New York Times Has Your Burson-Marsteller Rebranding Covered

NYT advertising guru Stuart Elliott has seen the new Burson-Marsteller, and we can’t quite tell whether he’s impressed or not.

From the new tagline “Being More” to a revamped website and an inaugural series of “conversations” on disparate topics led by relevant “thought leaders”, Burson-Marsteller has undergone a fairly extensive re-branding to celebrate its 60th anniversary. The point of the shift as we read it is to emphasize the flexibility of the agency’s offerings. Some key quotes from its statement of purpose:

Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.

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