The New Corporate Social Responsibility: Company Stances on Controversial Issues

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Today we bring you a guest post by Melissa D. Dodd, Ph.D., assistant professor of advertising and public relations at University of Central Florida’s Nicholson School of Communication. Follow her on Twitter @mellydodd.

Public stances regarding controversial social-political issues by executive leaders of major corporations have become increasingly commonplace. For example, the following megabrands have taken stances on same-sex marriage: Amazon, Barilla, Ford, and Microsoft; healthcare reform: Papa John’s, Applebee’s, and Denny’s; and gun control: Levi Strauss & Co.,

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