The Nature Conservancy's Integrated Communications
All this talk about green, green, green. In his latest PR Week story, Hamilton Nolan takes a look at two companies who are walking the walk: The Nature Conservancy and Environmental Defense.
PRNewser particularly took note of this statement from the Nature Conservancy’s Terry Richey on why they integrate, “everything from a self-published magazine and extensive Web site to direct mail and program-focused marketing materials.”
…because we believe that all of that work ought to be integrated from a message point of view.
Amen,
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